Katherine is the newly appointed Chief Executive Officer of Fundraising Institute Australia, the largest representative body for the $12.5 billion charitable fundraising sector. Previously she was Director of Communications & Customer Experience at the network called the Australian Alliance for Data Leadership, incorporating Australia’s largest marketing association, the Association for Data-driven Marketing & Advertising (ADMA), where she was responsible for the strategy and execution of personalised, member engagement and customer experience, brand, all internal and external communications including digital, social and PR and technology platforms and solutions for the network.
Her experience encompasses both established and start-up, commercial and not-for-profit companies including the Sydney Symphony Orchestra and SBS, Australia’s national multilingual and multicultural broadcaster, where she spent more than seven years as Head of Group Marketing, responsible for all marketing communications for SBS programs and services across all platforms. While at SBS she managed large internal and external agency teams to achieve award-winning, highly effective campaigns that engaged audiences and stakeholders. Her achievements include the launch of the now iconic SBS brand refresh ‘Six billion stories and counting…’ and the launch of SBS’s digital platform SBS ON DEMAND as well as the establishment of connected communities for SBS content areas.
Katherine is also a member of the Board of Directors of Girl Guides Australia and was previously on the boards of Synergy & Taikoz, Australia’s leading percussion ensembles, and Kim Carpenter’s Theatre of Image. She grew up in Minnesota, USA where she completed her undergraduate degree as well as a Master of International Business Management degree. Katherine is also a graduate of the Australian Institute of Company Directors.