Directors' Download: Social Media - A Director's Perspective

Tue 3 Oct 2017
5.30pm to 7.00pm

(Arrival time: 5.15pm)
5 This event will earn you 5 DPD units


AICD SA Business Centre and Members Lounge
Level 23, Westpac House
91 King William Street
Adelaide SA


Single Members: A$20.00 Non-members: A$30.00

Jessie Wright


After studying a Bachelor of Psychology Honours at Flinders University, Wright’s love of human behaviour and social media lead her to complete a Bachelor in Business Marketing. Whilst studying, she conceptualised an online publication and blog which gained a popular following and outreach. With a growing audience of 22,000 followers, Wright has immersed herself in the industry and collaborated with respected Australia brands, guest blogging, freelance writing and managing social media accounts.

Wright’s reputation as an influencer and content creator in South Australia lead to being hired by KWP while still finishing her degree.

Ben Hooper

Senior Consultant, Corporate Conversation

Ben Hooper is a Senior Consultant with media and corporate communications company Corporate Conversation.

With a career spanning almost 20 years in media and public relations, Ben is a trusted communications advisor to some of Australia’s leading companies and organisations.

His clients span a broad selection of industry sectors including finance, manufacturing, infrastructure, aged care, technology, food & beverage, legal services, tourism and property.

Prior to working in public relations, Ben was a business journalist and he holds a Bachelor of Economics from the University of Adelaide and a Graduate Certificate in Applied Finance and Investment.

Nicole Dwyer

Chief Executive Officer, Workskil Australia

Nicole is the CEO of Workskil Australia a NFP employment and community service organisation of 550 staff operating across Victoria, SA and NSW. Workskil Australia deliver employment, disability, injury, Indigenous, youth and mental health services.

Nicole has over 20 years’ experience in the employment, education and training sectors in various roles including eight years with KPMG providing advisory and consulting to the Government and NFP sectors.

Nicole is currently a Board Member of Workskil Australia, the National Employment Service Association and previously the Adelaide Football Club Children’s Foundation. Nicole has a Master of Business Administration, Master of Social Science, Graduate Diploma of Education and Bachelor of Science (Psychology).

Daniel Norton

General Manager, Media and Communications, Port Adelaide Football Club

Daniel Norton is General Manager – Media and Communications at the Port Adelaide Football Club.

He has worked in the club’s media department since 2008 and has witnessed firsthand the impact and growth of social media within the AFL industry over the last decade.

Earlier this year, Daniel was part of Port Adelaide’s off-field team that took AFL to China, the first time a game has been played for premiership points outside of Australia and New Zealand.

Daniel’s other passion is radio. He has worked at radio FIVEAA since 2004 and is currently a member of the FIVEAA Saturday morning sportshow team.

What do I need to know as a director when considering social media for our board?

Social media is a powerful tool. It’s no longer just a ‘good-to-have’, it’s an important means of communication, where customers, employees and organisations all have an equal voice.

Does your board know what is being said about the company, its brands, its people and its sector on social channels? Monitoring is a vital modern tool to ensure boards are fully informed about sentiment and buzz about a brand online. A fundamental understanding of social media can significantly complement improve conversations with executives and management.

Join our experts, Ben Hooper, Senior Consultant at Corporate Conversation, Jessie Wright, Social Media Manager at KWP! and Daniel Norton, General Manager of Media at Port Adelaide Football Club, as they talk us through running a social profile account. Over the course of the event you will gain an understanding of the terminology, common mistakes made by directors, social strategy, protocol and what policies need to be in place.

This will be an interactive session offering members an opportunity to network amongst like-minded business professionals, ask questions of our industry experts and share your own experiences with participants.

Please note: The Download Series of events are conducted as stand up networking style sessions. Limited seating available.


University of South Australia

Contact details

Katherine Masters
Events Coordinator
T. 08 8236 2800