Directors' Workshop Series: Media Management


Location


MAP

Cost

Single

Dr David Marshall AM FAICD

Director, Talkforce Media and Communications Strategists

David is a media and communications consultant and strategist, and works with government departments and private sector organisations around Australia on developing the skills of executives and staff to deal with the media, in particular how to handle the media in a crisis situation. He also consults to a wide cross section of private and public sector organisations on developing media and communications strategies.

David draws on his extensive experience in working in the media over a 25 year period firstly on-air, then as a journalist, and then running companies as a CEO having to front the media over many years often on contentious issues. He has been personally responsible for handling crisis situations in companies he has managed and ran the communications and media operations of ACT Emergency Services following the 2003 fires in Canberra.

David received an Order of Australia (AM) for his work in the tourism, business, health and community sectors.

When speaking to the media, representatives from an organisation may be caught off guard. It is during these moments that potentially minor issues can rapidly escalate, and opportunities for projecting the right message can either be missed, or if handled correctly may yield huge rewards.

In today’s fast paced world, business leaders need to be more media savvy, it is imperative to understand the media and how it operates so you are able to confidently liaise with journalists and craft stories that will gain positive media attention.

By attending this workshop, you will achieve:

  • Increased confidence in approaching and dealing with the media
  • A greater understanding of how to gain more positive media coverage
  • The skills to develop collateral that will resonate with the media
  • The skills to be proactive and take control during an interview, particularly when under pressure
  • The ability to deal with difficult media situations or a crisis that may impact on your organisation

Major Annual Partner

Northern Territory Government